This sign well used in SF Bay Area as point of sale signage. This sign is made of some sort of plastic, acrylic or Plexiglas.. Beautiful colors a sign of the hippie and psychedelic era! A piece of history! This sign is used and shows sign of wear. Please see all the pictures to decide condition. And while researching this item for listing, all the listings I found included this to be “Peter Max” but I found this excerpt from an article from “dangerousminds. Net”. In 1967 ad execs at J. Walter Thompson Company in Chicago pitched a radical repositioning of 7Up as a way of reviving dormant sales of the drinkthe idea was to capture the new hippie market for 7Up. The new nickname for the drink was to be The Uncola and if youre older than about 50, youll have no trouble remembering that name and possibly a memorable series of TV spots starring Geoffrey Holder. The Uncola campaign stretched from 1969 to 1975, and it used a wide variety of hyper-colorful, psychedelic posters that reminded many people of Peter Max, even though the images used in the campaign were not done by him. Submit images to J. Walter Thompson, but his designs were not used. The item “RARE 1960’s Psychedelic 7-UP Soda Sign Collector’s VTG Peter Max Style NO ROAD” is in sale since Friday, November 27, 2020. This item is in the category “Collectibles\Advertising\Soda\7 UP”. The seller is “treasuresfromthevault” and is located in Sparks, Nevada. This item can be shipped to United States.
- Type of Advertising: Sign
- Theme: Soda
- Modified Item: No
- Brand: 7 Up
- Featured Refinements: 7up Sign
- Date of Creation: 1969-1975
- Country/Region of Manufacture: United States
- Original/Reproduction: Original
- Color: Multi-color
