RARE VINTAGE 1950s ILLUSIONS DRINK COCA-COLA COUNTERTOP LIGHT-UP SIGN BY PRICE BROTHERS INC. – CHICAGO and NEW YORK — PATENT NO. Here is a unique, mid-century, round lighted Coca-Cola countertop sign. It measures 11¼ inches in diameter and has a glass front cover (later versions may have had a plastic front cover) and a gold plastic front piece surrounding the glass, all mounted to a metal housing. The glass cover has a large circular red emblem with white printed words “DRINK COCA-COLA” and much smaller words in black print: TRADE MARK ®. Outside the red circle with the Coke logo are greenish-yellow, green and blue vertical pin-stripe circular bands. When the sign is plugged in, as you walk by or change your position, the display appears to move, vibrate or strobe because of the striped pattern within the bands. Note: there are no moving parts; it’s just an illusion. The back says For use with one 25 watt daylite incandescent lamp on 110-120 volt current only. There is also the Underwriters Laboratories, Inc. Inspection decal for an electric sign. This decal shows some wear and there are wear marks on the back metal housing. I have not opened the hinged section on the back, but that is where the bulb goes. The cord is more than 88 long. Overall, this sign is in very good vintage condition with no cracks or chips, as shown. Here’s some background on Price Bros. As excerpted from founder and advertising pioneer Louis Prices obituary published in January, 1999: Louis E. Price’s mark on Chicago is visible from the bronze plaques adorning Loop banks and the Wrigley Building to the illuminated Hamms and Budweiser ads behind neighborhood bars. Price was a Russian immigrant who in 1926 founded Price Brothers Inc. Price came to the United States when he was 10. He founded Price Brothers alone, but used “brothers” in the company name because it sounded more professional. At the start of World War II, the company, to support the war effort, began manufacturing coatings to camouflage walkie-talkie antennas. Please look at the photos carefully as they are part of the description. There are no odors on this piece and it has lived in my pet-free, smoke-free home for several decades. Don’t miss out on your chance to own this cool older Coca Cola collectible sign. It would make a great holiday gift for the Coke fan in your life or even for yourself! All sales are final unless item has been grossly misrepresented. I also offer local pick-up in the Chicago area. The item “RARE VINTAGE 1950s COCA-COLA ILLUSION COUNTERTOP ROUND LIGHT-UP SIGN PRICE BROS” is in sale since Tuesday, November 2, 2021. This item is in the category “Collectibles\Advertising\Soda\Coca-Cola\Signs”. The seller is “marilyndd3″ and is located in Morton Grove, Illinois. This item can be shipped to United States.

• Type of Advertising: Sign
• Country/Region of Manufacture: United States
• Original/Reproduction: Original
• Featured Refinements: Vintage Coca Cola Sign
• Date of Creation: 1950s
• Color: Multi-color
• Brand: Coca-Cola