Measurements. Height: 13 inches. Width: 22 inches >> Please view all photos carefully, as they are part of the description. Original, early 1950s Kellogg’s Rice Krispies cardboard display featuring bright breakfast imagery including pancakes, coffee, and a bowl of Rice Krispies topped with bananas on a vivid blue background. Large 22 cardboard format with clean graphics and a lightly aged reverse, making it an appealing mid-century diner or grocery counter piece. Kellogg’s, founded in 1906, became a dominant force in American breakfast advertising through bold in-store displays and colorful cereal promotions. By the 1950s, their marketing heavily emphasized cheerful morning imagery and branded meal combinations to strengthen brand loyalty.