The product is a vintage 1954 Smoky Bear porcelain sign promoting the Old Forest Service message to prevent wildfires. The sign features the iconic Smoky Bear character in a yellow color, making it a nostalgic collectible item from the 1950s. This original advertising piece showcases a classic design that was used to spread awareness about wildfire prevention during that time period. It would be a unique addition to any collection of vintage signs or Smoky Bear memorabilia.