The product is a rare and valuable original vintage 7 Up sign from the 1940s. This metal sign features a multi-color design that reads “It Likes You We Proudly Serve” and is a must-have for collectors of vintage soda memorabilia. With its historical significance and iconic branding, this sign captures the essence of mid-20th-century advertising and would make a unique addition to any collection. 100% authentic guaranteed Original. Made by Stout Sign Company. This is one of 7ups Original advertising pieces. This was more then likely displayed in a restaurant that had a fountain machine. Priced to sell, check out my other listings. I have quite a few 7up signs listed on my page, as well as coco cola and lots of original advertising memorabilia pieces.